An immersive show at the Atelier des Lumières to celebrate the launch of the ID.7, Volkswagen's first 100% electric sedan !
Client : Solutions
Capture : Priska & Baptiste Fauchille
Music : Pierre Picot
Place : Atelier des Lumières, Culturespaces group
Volkswagen France's and the Solutions agency's teams challenged us to unveil the new ID.7, the first 100% electric sedan, to the world at the Atelier des Lumières.
Our expertise in creative direction, visual production, scenography and event co-scripting enabled us to bring the ID.7 DNA to life, while conveying the values of this new model.
Our objective : to offer the 400 guests an unforgettable product reveal.
A particularly memorable project, which won the FWA Of The Day on May 5, 2023.